• The 30-step training platform MAX backpack with The Chart full-color poster, 6 CDs in a CD caddy, pre-meeting planner, and MAX manual
• Apex coaching for up to 12 weeks
• Subscription to MAX E-Newsletter for 15 months (commencing with start of MAX)
• The use of the MAX Toolbox for 1 year (commencing upon completion of 30 steps or at 12 weeks)
• Subscription to the Automatic Training Machine for 1 year (starts concurrently with MAX)

$2,300/person

The MAX Master License is a powerful and unique feature of the MAX sales training platform. It provides managers, VPs and CEOs the ability to look at specific sales activity of each salesperson who is participating in MAX. This feature creates an opportunity for sales leaders to coach salespeople with specific accounts at the step where they need help, when they need help. It creates management intelligence when a salesperson is off track and needs coaching to improve their selling ability. The Master License management oversight feature also creates opportunities for sales managers and VPs to provide positive support and motivation for work well done. In addition, managers find the Master License valuable as a tool to help in forecasting sales. The Master License investment includes one MAX sales training backpack with materials and the ability for one manager to audit the sales training and participate in the coach's training orientation.

$1,950 one-time fee

All the tools that come with the MAX Toolbox to provide systematic, continual drips of sales training that reinforce the learning for the second year and beyond. Includes E-newsletter/tips, Toolbox, and the Automatic Training Machine for one year.

$495 per year, per person

Additional managers may audit the course with their own MAXpack (full set of materials) and participate in the coach's training orientation.

$1,150 per manager

MAX never ends. Every month we produce a CD with weekly 8- to 15-minute segments containing up-to-the-minute information and new sales strategies. In addition to new materials produced by Chris Lytle, interviews with other top trainers and researchers provide the latest insights into selling and personal development with MAXim. This "trickle" training creates a constant stream of new ideas to enhance and add-on to the MAX platform.

$397 per year subscription

This nine CD set of audio programs covers the stages of the sales process from getting the appointment and proposal preparation through closing/confirming the order and follow up strategies. Author of the best-selling sales book The Accidental Salesperson, Chris Lytle shares his insight through stories, interviews and practical strategies immediately useful to any professional salesperson. Each disk is available separately as a CD or Digital File Download. Listen to sample clips here!

This program covers topics such as making more compelling presentations, getting the customer to participate in your presentation, orchestrating your presentation, and advanced consulting skills.

Learn about the finer points of negotiation—avoiding the biggest mistakes in negotiation, selling value and not price and selling at higher levels.

This program shares the anatomy of the seven-figure sale, managing the longer sales cycle, and strategies for "'upping the stakes."

Learn about "sales pipeline angioplasty," Chris Lytle's unique strategy for managing your sales pipeline. Also learn how to create urgency in your prospects and what buyers really want from salespeople.

Increase your lead generation with strategies for getting people to return your calls and getting unlimited referrals.

Learn how to successfully get appointments by breaking through the voicemail barrier to entry and distinguishing the difference between sales techniques and sales behaviors.

Learn how to confidently and effectively handle objections and learn strategies for focusing on selling value, not price.

This program covers understanding vs. persuading, the cold call debate and adding quality to the Customer Needs Analysis.

With topics such as how customers grade proposals and ten-point checklist for better written proposals, this program will help you take your proposals to the next level.