During the first 3 months, MAX:

• Is delivered in 30 time-released steps over 8 to 12 weeks
• Is delivered by email, workbook, CD, video, and via the Internet
• Supports your salespeople with our in-house training coaches, who provide feedback, support, coaching and accountability for up to 12 weeks
• Self-customizes
• Can be applied the same day while working with prospects and customers
• Gives members the E-Tip of the Week from Chris Lytle as part of a weekly ENewsletter
• Provides interactive access to selling systems and tools in the online Toolbox
• Provides access to the Automatic Training Machine––just-in-time, on-demand sales advice available 24/7/365

MAX is time-released, blended sales training that motivates salespeople to proactively engage with a prospect in the field as opposed to merely learning abstract methods in isolation of the training room.

I was able to utilize the skills learned to make huge strides in securing [sales of $122,700 and $27,000].”                                        –Jill G.

The MAX platform has identified 16 natural places in the life cycle of the sale process where the sale can be won or lost. MAX teaches salespeople a system for securing the win at each of those 16 places. MAX is primarily based on the principles of The Accidental Salesperson, a best-selling sales book written by founder, Chris Lytle.

The MAX training platform differs from conventional sales training programs in that Apex makes the trainee accountable. Using in-house coaches who communicate regularly with trainees via the web as well as by phone to make sure that they are learning and employing the new behaviors, the trainees apply these desired behaviors on real prospects, thus tailoring the learning experience for your company.

“I have closed 4 or my top ten and am very close to bigger deals with 2 more!”
                                                                      –Jerry B

The web-based platform allows clients to eliminate the training room and the information "dumps" employed by most training companies. Instead, trainees are assigned tasks to perform with their top 10 sales prospects. Each task must be completed in sequential order as time-released training. Clients cite these attributes as highly rated aspects of MAX. By eliminating the classroom and instructor, Apex Performance Systems also saves clients considerable training dollars with its MAX training platform.

The MAX Online Toolbox

Sales training should be a continual process. The MAX Toolbox keeps your salespeople connected to the training and the tools that provide a systematic approach. The MAX Toolbox includes:

The Chart / Relationship Analyzer

• Shows where salespeople are with current clients/prospects
• Generates action plans for enhancing those relationships
• Provides measurable “progress reports” of client relationships over time

Ten Most Wanted List

• Focus salespeople on a manageable list of prospects
• Enhances qualifying process with prequalifying questions/scores
• Tracks progress with each prospect throughout the selling process with an at-a-glance timeline
• Calculates “success ratios” at critical steps in the selling process; can flag where breakdowns are occurring
• More accurately measures activity in terms of number of calls attempted, number of contacts made vs “I made ten calls today”

The Chart / Proposal Analyzer

• Identifies level of information provided in proposal
• Improves quality of sales proposals by focusing content on client/prospect
• Higher quality proposals lead to increased sales

Proposal Producer

• Provides a repeatable system for creating proposals. Repeating success is easier with a repeatable system in place.
• Reduces amount of time spent generating proposals, freeing up more time to meet with prospects and clients
• Focuses on clients’ needs/problems and solutions vs product pitch

80/20 Billing Analysis and Goal Setter

• 80/20 Billing Analysis reviews last month’s sales totals, accounts that made up those numbers, identifies the “gold” accounts, etc.
• The Goal Setter helps the seller see how much s/he needs to ask for in order to make this/next month’s sales goal. Calculates how much to ask for on a daily basis. (Assumes a 25% closing ratio.) “Plan your work and work your plan.”

The Numbers Game

• A fun way to learn this lesson: If you have a process or system to work, you can be more productive. Then sell your prospects on your process before selling them on your product. This increases the level of involvement and productivity in your appointments.

Victory Log

• Keep track of life victories, both personal and professional. Serves as a motivational tool. Review a few entries prior to appointments to generate a positive mindset. Reduce “bad days.”

Automatic Training Machine

• The Automatic Training Machine is like an automatic teller machine except you withdraw moneymaking ideas instead of cash. ATM is a content-rich, hype-free resource for sales professionals. Members will have 24/7/365 access to sales modules voiced by Chris Lytle; to Lytle interviews with top sales experts such as Bill Brooks, Steven Chandler, Roger Dawson and Tony Alessandra; to 7-Minute Seminars and more.

Career Earnings Calculator

• Provides a long-term outcome goal for the efforts we put forth every day. Salespeople have a huge influence on this number, based on their day-to-day efforts.

MAX Electronic Newsletter

This weekly e-mail includes several segments. It starts with a Tip of the Week from Chris Lytle. Then it reviews a MAX lesson or assignment and encourages MAX members to revisit their MAX sites and use their Toolbox. Each week there’s also a relevant quote from someone besides Chris––an author, sales trainer, statesman--something that’s valuable for a salesperson to know. A MAX coach will share a success story from a MAX participant plus insight on a particular selling strategy or attitude. And finally, each newsletter includes advice for managers on how to leverage the MAX Platform for even greater ROI. It’s another way to keep the MAX training alive and the salespeople and managers focused on “doing it better.”