During the remaining 9 months, MAX:

• “Almost everyone on my list has been turned into an order. . . . Right now I’m the number 1 rep for [my company].” — Donna D.

  Continues to give members Chris Lytle’s weekly ENewsletter
• Continues to provide interactive access to selling systems and tools in the online MAX Toolbox
• Continues to provide access to the Automatic Training Machine.

The Automatic Training Machine (ATM)

The Automatic Training Machine is like an automatic teller machine except you withdraw moneymaking ideas instead of cash. ATM is a content-rich, hype-free resource for sales professionals. it is the brainchild of the Automatic Training Machine Team at Apex Performance Systems and Chris Lytle, the best-selling author of The Accidental Salesperson. The subtitle of the book is How to Take Control of Your Career and Earn the Respect and Income You Deserve.

That subtitle has become the driving force behind the Automatic Training Machine. That's because every sales module shows you how to take control of your career and earn the respect and income you deserve.

Use your ATM membership to withdraw just-in-time, on-demand sales advice in the following ways:

• Want some expert advice on negotiating before that big meeting? Listen in on a conversation with noted sales experts like Bill Brooks, Steven Chandler, Roger Dawson and Tony Alessandra.

• Want to get a stalled deal moving again? Attend the 7-Minute Seminar "The Magic Question."

• Say you're working on a presentation late at night and want an idea to make it more compelling? Listen to a sales module voiced by Chris Lytle.

• Need a boost in morale after a tough meeting? Go to Quick Tips and do a keyword search for "resilience" or "failure" or "success."

• Need some help getting a big deal closed? Download an article or special report on this or other key selling issues.

We're adding hundreds more audio modules, 7-Minute Seminars and conversations with experts to the machine. This is an ever-expanding, content-rich sales improvement resource with strategies for everyone from sales rookies to top performers.

Each MAX member will have 2100 credits to spend. The average "cost" of a sales module is 22 credits. That means most members can download more than 90 sales modules. Downloaded items are tracked in your "Account," and you can access and replay anything in your Account for no additional cost. Transfer your sales modules to CDs or to your iPod. Transform windshield time into valuable training time.

[ ] Increased sales savvy and knowledge
[ ] Better skills to jump-start their sales
[ ] Improved attitude and career commitment

It depends on the salesperson and the day, doesn't it? That's why we created the Automatic Training Machine. It's loaded with cutting-edge information designed to impart all three things. On demand, 24/7/365.

Most of us have made the mistake of thinking that sending a person to a seminar or class would make them better. The trouble is that most salespeople approach a full-day program hoping to get one idea or make one small change. Once you decide that you're going to do training, you typically select a program on your most pressing problem. For example, "Morale is bad, let's bring in motivational speaker." Finally, you fit training into a half day or a full week. Salespeople leave overwhelmed ... but under trained.

What works best is ongoing training and coaching. Time-releasing smaller modules lets people digest information. That's the concept behind the Automatic Training Machine––and MAX.