About Apex Performance Systems

Apex Performance Systems is an internationally recognized leader in sales training programs and sales development training. 

For more than 25 years, the Apex team has been providing industry-leading sales training to sales professionals around the world. Apex is based in Madison, Wisconsin with offices in Chicago, Illinois and Florida. Apex Performance Systems has provided expert sales training programs to hundreds of organizations and is credited by those organizations with increasing sales. The MAX online sales training platform is the foundation of Apex's sales training solutions.

For example, the first $500,000 in MAX sales produced a documented $80 million in business for MAX early adopters. One television advertising sales group reported a 10-fold ROI in the first four months of their MAX experience. A manufacturing sales rep wrote, “MAX helped me to speed up the process of taking care of customers that were passed on to me six months ago. We have sold over $700k USD to these companies and we perceived their satisfaction level is high.” A veteran robotics salesperson reported $240K in sales or pending sales. Fifty-four percent of participants who completed MAX reported an average 11.3% increase in sales during their training––and 59% of MAX participants have a sales cycle longer than it takes to complete MAX’s 30-step platform! Ninety-three percent said they will recommend the MAX sales training platform.

Apex President & CEO - Sarah McCann

Sarah McCann is the President & CEO of Apex Performance Systems. With extensive experience in leadership, sales training and technology, Sarah has guided Apex Performance Systems to become an industry leader in self-paced sales training.

She has worked in large corporate cultures like Quaker Oats and managed computer operations at Merrill-Lynch in Chicago. She is a member of MAC, a mastermind group of CEOs similar to TEC, of which she was a member for six years. She has attended the American Management Association’s President's training and is a member of The Eagle Summit, where she continues to network with successful CEOs. She is also a member of the Women Presidents' Organization.

Sarah has also achieved acclaim as a recognized expert in the art of the dinner party and writes a weekly column with tips and recipes. Click HERE to find out more.

Author/Product Developer - Chris Lytle

Lytle’s pondering led to the creation of “MAX,” a web-based, interactive training platform for salespeople at any stage in their careers. This revolutionary creation—which has been described as a “new business initiative in disguise”—is a unique combination of tools and real-world behaviors that align with the way customers say they want to be approached and sold to. MAX adds the two ingredients missing from other sales training programs: accountability and management oversight. With daily assignments that salespeople carry out with real prospects, MAX holds salespeople accountable for doing something instead of merely learning something. Salespeople get feedback and “grades” from a MAX personal coach. Managers can monitor progress on their own personal Web site and track how salespeople are doing. The big idea is to sell more while you are learning instead of simply learn more about selling. In addition to twelve weeks of time-released sales training, MAX members receive a year’s worth of access to their MAX Toolbox, to their Automatic Training Machine account, and eNewsletters with tips, flashbacks and success stories.

“Rather than treating symptoms, MAX builds a sustainable sales operating system that produces predictable, measurable, repeatable results,” says Lytle. “It’s pure, continual online sales training, without the logistical nightmares of planning and executing an expensive training event. It turns sound sales strategies into habitual behavior. But the best part is that the sales training transfers to the field and gets results and a measurable return on investment. It results in more and bigger sales during the training process. And closing sales motivates trainees more than a ‘motivational speaker’ ever could.”

Lytle’s easy-to-apply, money-generating, career-building strategies are being used by salespeople and sales managers in 33 countries. His proven strategies have made him an internationally recognized expert in the area of sales and sales management.

AMACOM published Lytle’s first book, The Accidental Salesperson, in June 2000. Tribune Media Services named it one of the ten best career books of that year.

Chris will still come and talk to your salespeople too, as long as you promise it’s part of your continual improvement process and that Chris’s presentation won’t be the only sales training you do for the year.

He is a Certified Speaking Professional, which is the highest earned designation of the National Speakers Association.

“I used several new techniques learned from Apex to write old business and this worked well. So far $5,907,200 in commitments and $2,000,000 to ship.”           –Mike F.